How to Hype Your Stall On Socials Before Market Day
You’ve booked your market stall, your products are looking great, and now it’s time to let the world know where to find you. Promoting your business in the lead-up to a market is just as important as what you do on event day. Why? Because building awareness early helps drive foot traffic, increases the chance of sales, and makes sure your ideal customers know exactly where you’ll be. Whatever event you're prepping for here’s a practical four-week plan to get the word out and get the most out of your event experience—without burning out.
Week 4: The Announcement
Start with a bang and give your followers time to plan ahead.
Post 1: Market Announcement
Let your audience know which market you’ll be attending, the date, time, and venue. Use a clear graphic (most Marketlife events offer media kits—more on that below) and write a short, engaging caption.
Bonus points if you include a sneak peek of what you’ll be bringing!
Post 2: Product Highlight
Time to show off your products that you’ll be selling at the event. Let people know if you’ll have market-only specials, exclusive designs, or limited stock.
Stories:
Start sharing stories 2-3 times weekly. Talk casually to camera (if you feel comfortable) or add text over photos and videos—introduce yourself, show what you're working on, or ask your followers if they’re planning to come.
Week 3: Build Anticipation
With the event a little closer, now’s the time to focus on engagement.
Post 1: Behind-the-Scenes
Share how you’re prepping for the market—are you glazing ceramics, printing labels, or restocking favourites? People love to see the process.
Post 2: Bestsellers or New Arrivals
Re-introduce your bestsellers or preview something brand new. Add a reminder of the event details in the caption.
Stories:
Use polls or questions in your stories to engage your audience:
“Are you coming to Perth Makers Market?”
“What product should I bring more of?” Add a poll where people can choose an option. Keep it light and interactive.
Week 2: Get Specific
Let people know exactly what to expect—and where to find you.
Post 1: Stall Location Reveal
Share your stall number and where to find you on the event map. If the market provides a layout, screenshot it and circle your location. Make it easy!
Post 2: Customer Testimonials or Reviews
Repost kind words from previous customers or show your products in use. It builds trust and gets people excited.
Stories:
Keep chatting! Remind your audience where you’ll be and when, and answer FAQs like “Will you have EFTPOS?” or “Can I preorder and collect at the market?”Week 2: Get Specific
Let people know exactly what to expect—and where to find you.
Post 1: Stall Location Reveal
Share your stall number and where to find you on the event map. If the market provides a layout, screenshot it and circle your location. Make it easy!
Post 2: Customer Testimonials or Reviews
Repost kind words from previous customers or show your products in use. It builds trust and gets people excited.
Stories:
Keep chatting! Remind your audience where you’ll be and when, and answer FAQs like “Will you have EFTPOS?” or “Can I preorder and collect at the market?”
Week 1: Final Countdown
Post 1: Final Reminder Post
Create urgency: “Only a few days to go!” or “This Sunday, come find me at Perth Upmarket!” Include time, location, and what people can expect.
Post 2: Market Special or Offer
Promote a special market-only offer—bundle deals, discounts, or a freebie with purchase. It gives people a reason to visit your stall.
Stories:
Do daily check-ins if you can. Share product packing, last-minute prep, and reminders. Use countdown stickers or “this or that” games to boost interaction.
Market Day: Share the Experience
Event day content can boost your visibility while you're selling.
Instagram Stories:
Share your stall set-up early in the day
Show where you are at the venue
Film short videos of your display
Encourage people to tag you when they visit your stall
Tag the event organisers in all your posts and stories so they can reshare to a larger audience
Grid Post or Reel:
Later in the day or the next morning, post a short recap or Reel showing your favourite moments. You might even catch some lovely photos of customers browsing or buying.
After the Market: Don’t Go Quiet
Post-event content keeps the momentum going and helps build long-term community.
Thank You Post
Share a genuine thank you to everyone who stopped by, supported, and chatted. Include a few images from the day, and let people know how they can continue to shop with you online or where you’ll be next.
We Are Here To Help!
Most established events (like Perth Makers Market, Perth Upmarket, and Gather & Gourmet) offer stallholders a media kit with graphic resources and customisable templates. Use these! They're designed to help you promote your attendance, save you time, and make your feed look great.
Promoting your market stall doesn’t have to be overwhelming. With just two posts a week, a few quick stories, and some helpful tools, you can create a steady, engaging lead-up to your event. Think of it as building a buzz—when people know where you’ll be and what to expect, they’re far more likely to show up, buy from you, and tell their friends.
So plan ahead, make the most of your content, and enjoy the results—your stall deserves to be seen!
